Privacy Policy
Last Updated: September 14, 2026
Contact: Mike Kell, Managing Partner — mike@lakestatepartners.com
Lake State Partners and its related companies (collectively, “Lake State Partners” or “we”) own and operate this website, located at www.lakestatepartners.com (the “website”). Respect for privacy and compliance with applicable law are core to how we operate.
This Privacy Policy (the “Policy”) describes the types of personal information we may receive through your access and use of our website, or through other general interactions with us, how we may use and disclose that information, and certain rights and options you may have regarding it. We may provide you other privacy notices from time to time depending on your use of our services or other engagements with us. This Policy supplements those more specific notices.
Please review this Policy carefully before sharing information with us so that you understand our privacy practices. By using our website, communicating with us, or providing information to us, you agree to the terms of this Policy, including any subsequent updates or revisions. “You” means the person using this website and providing personal information, and/or any other person on whose behalf you are using this website.
Important Information About This Policy
We aim to provide complete and transparent information about how we process your personal information, but we reserve the right to amend or update this Policy from time to time, or to create additional policies, to reflect changed circumstances or new legal requirements. It is important that you read this Policy closely so that you understand how and why we use your personal information.
We ask that you check this Policy periodically for updates. Where we have an ongoing relationship with you and any information you have provided becomes out of date, please let us know so that we can update our records.
Personal Information We Receive
To provide and improve our website and services, and to comply with our Terms of Use, we use cookies, analytics, and other tracking technologies to automatically collect certain information, including personal information. For purposes of this Policy, “personal information” is any information that identifies or can be used to contact a particular individual, such as your name, email address, or telephone number. For example, if you complete our “Contact Us” page, you are providing us with your personal information. The personal information we receive includes the following categories:
- Contact information — first name, last name, email address, and telephone number.
- Marketing information — details regarding informational materials you have requested or received from us, the areas in which you are interested, and your marketing or communication preferences.
- Communications information — copies of communications and inquiries you have submitted to us, including by phone, email, or online form.
- Device and usage information — details regarding how and when your device or browser accessed our website, including device type, browser type, IP address, frequency and duration of use, pages viewed, referring sites or search terms, and your interaction with our website.
We collect this information when you access, use, or navigate the website; complete forms presented to you; request information through the website; communicate with us by phone, email, or otherwise; or participate in surveys or similar activities.
We may aggregate or anonymize this information such that it no longer identifies you, in which case it is no longer considered “personal information.”
Automatically Collected Usage and Device Information
Like most website operators, we use various technologies to automatically collect information about you, including the following:
Cookies
Cookies are small text files that a website transfers to a visitor’s device for recordkeeping purposes. We use cookies to personalize your experience on our website, track traffic and patterns, and analyze site performance. For more information about cookies, including how to refuse them, visit www.allaboutcookies.org. If cookies are disabled, certain features of our website may not function properly.
Pixels, Tags, and Web Beacons
Our website may use pixels, tags, or web beacons — small pieces of code that run when a page or email is loaded — to monitor visitor or recipient behavior and gather analytics. These technologies work alongside cookies to help us understand which parts of our website are of interest to you. If you disable cookies, these technologies may still detect certain information about your interaction with our website. Vendors that supply these technologies may collect your personal information for their own purposes at the same time we do.
Log Files and Device Identifiers
We use log files to track actions on the website and to collect data such as IP address, browser type, internet service provider, referring and exit pages, date and time stamps, and device identifiers. This information is used for security purposes, such as preventing fraud, and to improve our website.
Analytics
Our website may use third-party analytics providers, such as Google Analytics. You can learn more about how Google Analytics collects and processes data, and review Google’s privacy policy, at google.com/policies/privacy.
Information collected through these technologies may be combined with personal information or aggregated with other information about your visits. We may share information about your use of our website with analytics partners, who may combine it with other information you have previously provided to them. We collect, create, and process de-identified and aggregated information that is not related to an identified or identifiable individual, and you agree that we own such non-personal information without restriction.
California Notice at Collection of Personal Information
Lake State Partners collects, and has collected within the preceding twelve (12) months, the following categories of personal information from California consumers:
Identifiers.
Name, email address, phone number, IP address, and other voluntarily provided identifiers. Used to provide and maintain access to the website and to provide a better user experience.
Internet or other electronic network activity.
Browsing history, search history, website traffic, browser type, device and software characteristics, and a record of website usage. Used to maintain and improve the website and to conduct internal analytics.
Geolocation data.
Approximate geographic location as determined by the device being used. Used to comply with applicable law, generate de-identified and aggregated data for analytics, and provide a better user experience.
How We Use Personal Information
We, and service providers acting on our behalf, may use the personal information we collect for the following purposes:
- Providing you with information you have requested about Lake State Partners and related matters we believe may be of interest to you;
- Providing customer support, and investigating and responding to claims, problems, or requests relating to our website;
- Enforcing our terms of service or other agreements;
- Preventing or detecting security risks, fraud, or unauthorized activity in connection with our website;
- Sending service announcements and administrative messages;
- Developing, updating, and improving our website;
- Optimizing your experience on our website;
- Sending communications about Lake State Partners and tracking your communication preferences;
- Notifying you of changes to our website or to this Policy;
- Requesting feedback regarding the website; and
- Performing other functions described to you at the time of collection or to which you otherwise consent.
For more information about your options regarding your personal information and communication preferences, see “Your Choices Regarding Your Information” below.
Disclosure of Personal Information
We do not sell or share your personal information, except that we may share it with website hosting partners and other trusted third parties who help us operate the website or otherwise conduct our business. In the preceding twelve (12) months, Lake State Partners has not sold personal information to third parties. We may disclose your personal information to:
- Service providers and vendors that support our business, such as companies that facilitate email delivery or website functionality;
- Analytics vendors, to understand website traffic and usage and to optimize our website;
- Affiliated entities, for the purpose of providing you with information you may find of interest;
- Buyers or other successors in connection with a merger, acquisition, restructuring, or sale of some or all of our assets; and
- Other parties for a purpose disclosed to you at the time you provide the information.
We may also disclose your personal information to comply with applicable law, to respond to a subpoena, court order, or other lawful request, or to protect our rights or the rights of others.
Choices About the Collection and Use of Personal Information
We aim to give you choices about your personal information. If we send promotional emails, you may unsubscribe using the link included in the email; we process unsubscribe requests promptly. You may also choose not to provide information we request through the website, though this may limit our ability to respond to you — for example, if you do not provide an email address, we cannot contact you by email.
We use analytics tools in connection with our website. If you would like to opt out of data collection by Google Analytics, Google offers a browser opt-out add-on, described at google.com/policies/privacy.
If you do not wish to have your contact information used to promote our services, you may opt out by emailing us at mike@lakestatepartners.com. This opt-out does not apply to non-marketing communications, such as account or legal notices.
To update or correct your personal information, please email us at mike@lakestatepartners.com.
Depending on your jurisdiction, you may have the right to request (i) what personal information we collect, use, or otherwise process; (ii) correction of inaccurate personal information; (iii) deletion of your personal information; (iv) restriction of certain processing; and/or (v) transfer of your personal information. You may also have the right to (i) object to our processing of your personal information, (ii) withdraw consent, (iii) opt out of the sale of your personal information, and/or (iv) not receive discriminatory treatment for exercising your privacy rights. Because personal information is often necessary for the website to function, exercising certain rights — such as deletion — may mean some features are unavailable to you; this is not discriminatory treatment.
To exercise any of these rights, please email us at mike@lakestatepartners.com.
State-Specific Privacy Notices
If you reside in one of the states below, the corresponding notice applies to you and supplements this Policy.
California
California residents who have provided personal information to us may request information about our disclosure, if any, of personal information to third parties for their direct marketing purposes. Such requests must be submitted by email to mike@lakestatepartners.com, with “Request for California Privacy Information” in the subject line, and must include the email address to which we should send our response. This request may be made no more than once per calendar year. We reserve the right not to respond to requests that do not follow this process.
The California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”) provide California residents with certain rights regarding their personal information, described below. This section applies only to, and may only be exercised by, California residents.
Information Sharing.
We do not share information we collect about you with affiliates or third parties, except as required or permitted by law.
Limiting Use of Sensitive Personal Information.
Certain categories of personal information we collect may be considered “sensitive” under applicable law. You may limit certain uses or disclosures of your sensitive personal information by contacting us as described in “How to Contact Us” below.
Right to Opt Out.
California residents may opt out of the sale of their personal information at any time. We do not currently sell personal information.
Right to Access, Correct, and Delete.
You may submit a verifiable consumer request to access, in a portable and, if technically feasible, readily usable form, the personal information we have collected about you; to correct inaccuracies in that information; or to delete it. We may deny a deletion request in accordance with exceptions permitted under the CCPA and CPRA.
Sale and Sharing of Data.
We do not sell personal information to third parties and are not a data broker. We do not knowingly sell or share the personal information of individuals under the age of 18. You may contact us as described below with any questions about how personal information is shared for business purposes under this Policy.
Right of Non-Discrimination.
We will not discriminate against you for exercising your rights and choices under this Policy, although the features available to you through the website may change as a result.
Data Retention.
We retain personal information for as long as needed for the purpose it was collected, based on factors including the length of our relationship with you, any applicable legal or regulatory recordkeeping obligation, and applicable statutes of limitation.
De-Identification.
We commit to maintaining and using de-identified information in de-identified form and not attempting to re-identify it, except as necessary to determine whether our de-identification methods satisfy applicable legal requirements.
Colorado
Consistent with applicable law, Colorado residents may submit a verifiable consumer request to access, correct, or delete the personal information we have collected about them. To appeal a refusal to act on a request, contact us as described in “How to Contact Us” and include “Appeal of Consumer Rights Request” in the body of your message.
We do not sell personal information. We do process personal information to display advertisements based on your online activity across sites, services, and devices, and we engage in related automated processing. Consistent with applicable law, you may opt out of such processing, and of profiling used in furtherance of decisions that produce legal or similarly significant effects, by contacting us as described below.
We may process inferences drawn from sensitive data for the purposes described in this Policy. Where we do, we retain those inferences only until the purpose for which they were collected has been fulfilled, and then delete them consistent with this Policy.
Connecticut
Consistent with applicable law, Connecticut residents may submit a verifiable consumer request to access, correct, or delete the personal information we have collected about them. To appeal a refusal to act on a request, contact us as described below and include “Appeal of Consumer Rights Request” in the body of your message.
Consistent with applicable law, you may opt out of profiling used in furtherance of decisions that produce legal or similarly significant effects. We do not sell personal information, but we do process personal information to display advertisements based on your online activity across sites, services, and devices; you may opt out of this processing by contacting us as described below.
Utah
Consistent with applicable law, Utah residents may submit a verifiable consumer request to access or delete the personal information we have collected about them. We do not sell personal information, but we do process personal information to display advertisements based on your online activity across sites, services, and devices; you may opt out of this processing by contacting us as described below.
Vermont
We do not share information we collect about you with affiliates or third parties, except as required or permitted by law.
Virginia
Consistent with applicable law, Virginia residents may submit a verifiable consumer request to access, correct, or delete the personal information we have collected about them. Consistent with applicable law, you may opt out of profiling used in furtherance of decisions that produce legal or similarly significant effects. We do not sell personal information, but we do process personal information to display advertisements based on your online activity across sites, services, and devices; you may opt out of this processing by contacting us as described below. To appeal a refusal to act on a request, contact us as described below and include “Appeal of Consumer Rights Request” in the body of your message.
Security and Protection of Personal Information
We have implemented, and routinely review, administrative, physical, and technical safeguards designed to protect your personal information from unauthorized access. No storage system, software, security protocol, or method of transmission over the internet can be guaranteed to be completely secure, and we cannot warrant that your personal information will be absolutely secure. Any transmission of data to or through our website is at your own risk. You should take care in deciding what information to share with us, and should maintain your own backup of any information or content you send to us. Except as required by applicable law, Lake State Partners is not liable for the loss or storage of your personal information or content.
If you believe your credentials for accessing the website have been compromised, please contact us immediately at mike@lakestatepartners.com. In compliance with applicable law, we will notify you and any applicable regulatory authorities if we learn of a security breach affecting your personal information. Notice may be delayed to address the needs of law enforcement, to determine the scope of any incident, or to take remedial measures.
Links to Third-Party Websites
Our website may contain links to third-party websites. Those websites may maintain their own privacy policies, which we encourage you to review. We are not responsible for the content of linked websites or their data practices.
International Transfers
Lake State Partners is headquartered in Michigan, in the United States, and information you provide to us will be transmitted to and reside on servers or workstations in the United States. If your information is collected outside the United States, it may be necessary to transfer it to the United States for processing. By using our website, you understand and consent that information you provide may be transferred to and processed in the United States, where data protection laws may differ from those of your home country.
Children’s Privacy
Our website is a general audience site and is not directed at, or intended for use by, children under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that a child has provided us with personal information, we will promptly delete it.
Data Retention
We retain personal information for as long as necessary to fulfill the purpose for which it was collected, including the provision of our services, based on factors such as the length of our relationship with you and any applicable legal recordkeeping obligation.
Do-Not-Track Disclosure
We do not alter our website’s data collection and use practices in response to a “Do Not Track” signal from your browser or device.
Changes to This Policy
We may update this Policy from time to time. If we make changes, we will post the revised Policy here and update the “Last Updated” date above. Your continued use of the website after any changes take effect constitutes acceptance of those changes. We encourage you to check this Policy periodically.
How to Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact:
Lake State Partners
Attn: Mike Kell, Managing Partner
mike@lakestatepartners.com